Growing up is scary for most of us, which is why one of the “SA Big Four banks” – Standard Bank – launched their Student Achiever series of products which provides a host of specific benefits for young folk. Danae was part of the team that was approached by the bank to create a fun, vibrant and informative space online for students and young adults.
The portal would include useful tools – such as a budgeting tool linked to your Student Achiever account, and a goal setting tool – as well as a fun and engaging advice blog section for sensible spending and saving as your financial stability grows.
The team brainstormed and refined the types of tools and functionality that would be most useful to our target audience consisting of smart, savvy and dedicated youths. The tone and branding was carefully considered to engage without alienating, as financial institutions are often perceived to be stuffy and out of touch.
The site launched successfully and has undergone much testing and transformation since, as all community websites must. It enjoys high traffic to this day, has facilitated an increase in Student accounts, and is much loved by its users as well as the bank’s shareholders.